Overview

AT&T wanted a more personalized approach to digital marketing to better connect with its audience and improve customer retention.

Challenge

They faced difficulties in tailoring their marketing campaigns to different customer segments, resulting in lower engagement rates.

Solution

• Implemented AI-driven customer segmentation for personalized marketing.

• Developed email automation sequences based on customer behavior.

• Launched dynamic retargeting ads to reconnect with previous visitors.

• Created customized content strategies for different demographics.

Results

• 45% increase in customer engagement.

• 30% reduction in customer churn.

• Improved ROI on marketing campaigns by 25%.